Empty States
Transform blank screens into engagement opportunities with Candu's empty state templates. Guide users through key actions and improve retention with tailored UI designs.
.png){kind=spacer}
Turn blank product pages into user engagement opportunities with Candu’s customizable empty state templates. Whether for first-time users, feature discovery, or upgrade prompts, create meaningful, action-oriented designs that guide improve feature adoption rates and upsell activation rates.
Why Choose Candu’s Empty State Templates?
Empty states are more than placeholders—they’re an opportunity to educate, engage, and convert. Candu’s templates are designed to help you make the most of these moments while providing flexibility for different use cases.
What makes them effective:
- Customizable layouts: Adapt designs to suit your brand and user needs, whether it’s a first-use screen or a search result prompt.
- Actionable guidance: Provide users with clear next steps or alternate options to keep them engaged.
- Collaborative design tools: Work with your team in real time to iterate on layouts and messaging.
- Data-driven improvements: Track engagement metrics like click-through rates and user progression to refine your designs.
- Versatile applications: Use templates for onboarding, feature discovery, upgrade prompts, or search states to improve user experience across your platform.
How to Use Candu’s Empty State Templates
- Choose your template: Browse templates designed for various scenarios, including first-use screens, no-search results, and upgrade opportunities.
- Customize your design: Adjust text, visuals, and CTAs to align with your brand voice and user goals.
- Provide actionable steps: Include clear instructions or CTAs to help users progress smoothly.
- Replace empty experiences: Use Candu’s Chrome extension to find empty content and replace it with your designed empty states. It’s like magic.
- Measure and iterate: Track performance with engagement analytics and optimize templates to improve activation and retention rates.
Advanced Features for Engaging Empty States
- A/B Test Messaging: Build A/B tests to learn what content causes users you covert.
- Integrations for insights: Connect with analytics tools to better understand how users interact with your empty states.
- Templates for all moments: From welcome screens to upgrade prompts, our templates are versatile enough to support any use case.
- Engagement-focused designs: Templates are optimized with best practices to maximize activation and minimize user drop-offs.
Candu allows me to easily create UI templates in line with our brand and design styles and empower colleagues to update our admin dashboard with new content every month. Our in-app dashboard 'editions' are now a core part of our product.
Frequently asked questions
An empty state is a screen displayed when there’s no data to show, such as a new user’s dashboard or a new feature page before it’s used. Well-designed empty states keep users engaged by providing guidance, context, or actionable next steps.
Effective empty states should:
- Provide clear, actionable next steps.
- Use simple and friendly language to guide users.
- Include visuals or examples to help users understand what to do next.
For best practices on designing empty states, read our comprehensive guide →
Track metrics like click-through rates, engagement with provided CTAs, and upsell rates on gated features. These insights help identify what messaging performs and where improvements are needed.
Yes, empty states can guide users toward key actions, helping them discover features, complete tasks, or progress in their journey. They’re a powerful tool for reducing drop-offs and improving activation rates.
Common use cases include:
- First-time uses.
- Feature discovery or what is shown before a feature is used.
- No search results or filtered content.
- Upgrade prompts for premium features.
Track CTA clicks, feature usage, and upgrade conversions to gauge effectiveness. Test different messaging and designs to optimize engagement.
