Tease new features with an announcement bar or splash page.
Embed helpful guides into product pages.
The ability to create actual UI in our product with Candu is fantastic! Our team is now able to turn our Figma ideas into reality in minutes. The ability to do this in minutes, rather than days or weeks, means faster and more frequent improvements to our customers' Salsify experience.
Add knowledge base tidbits anywhere along the user journey.
Antill reduced onboarding time by more than 77% by adding a self-service customer dashboard with Candu.
People Data Labs doubled conversion rates via a persona-based dashboard built with Candu.
Thought Industries increased in daily active users to its Knowledge Center by promoting TI Academy on a Candu-built dashboard.
Product adoption is how users discover, implement, and embrace new features in your SaaS platform. For enterprise software companies, a successful product launch can mean the difference between adoption and shelfware. Product Adoption encompasses every touchpoint in your product—from initial feature announcements to ongoing education—and transforms curious users into power users through strategic in-app guidance.
Successful product adoption isn’t just about updating release notes, although these are crucial. It’s about creating a seamless user experience that unfolds over time. Read the 9 tried-and-tested ways to announce new product features.
Product teams can help users feel confident navigating new product releases by providing clear guidance, personalized onboarding flows, and contextual support. With tools like Candu's onboarding checklists and interactive in-app guides, product adoption becomes a well-orchestrated experience that builds loyalty and drives retention. When product teams prioritize product adoption, users can unlock a product’s full potential and become long-term advocates who promote your platform to others.
Leading SaaS companies like Salsify and Make use in-app product adoption tools to turn complex feature releases into intuitive user experiences. By embedding contextual guides and knowledge base content directly in their product, these teams have doubled user engagement while reducing development time from weeks to minutes.
Key metrics include:
The five stages of product adoption are:
Understanding these stages helps SaaS companies optimize their product onboarding and marketing strategies.
The product adoption curve, popularized by Everett M. Rogers, explains how users embrace a product over time. It consists of five groups:
The curve is useful for product teams, as it helps us tailor messaging to each audience segment.
To boost product adoption:
Candu provides an intuitive no-code platform for embedding in-app experiences like onboarding flows, modals, and checklists that guide users through your product. With built-in analytics, you can track adoption rates and optimize features to improve the user journey.
Some key metrics include:
By monitoring these metrics and more, SaaS companies can refine their strategies to increase adoption.
Analytics are crucial for understanding user behavior and feature engagement. With tools like Candu’s analytics capabilities, you can:
This data-driven approach ensures your product evolves based on user needs.
In SaaS, product adoption is often ongoing. Unlike physical products, SaaS tools frequently add features and updates, requiring constant re-engagement. Candu’s everboarding strategies ensure users stay informed and continuously find value in the platform.
Tutorials simplify complex workflows, while splash pages announce new features in an engaging way. These tools guide users through new updates, ensuring they understand and adopt the features effectively.
Product adoption ensures users derive value from the product, which leads to:
A well-adopted product creates loyal customers who are more likely to upgrade or renew their subscriptions.
Unlike other platforms, Candu emphasizes no-code solutions for creating in-app experiences. Features like customizable onboarding templates, interactive banners, and analytics provide SaaS companies with tools to boost adoption efficiently.
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