USER ENGAGEMENT TOOLS FOR SAAS GROWTH

Candu for User Engagement

Drive 101% more engagement with dynamic in-app experiences. Keep users active and loyal with personalized content that guides, educates, and delights.

how we can-du

Create, personalize and gamify your user experience

Discover Thought Industries’ admin dashboard

See the in-product experience

Turn Engagement into Retention

Deliver personalized in-app experiences that keep users active and loyal.

See how a Lead UX/UI Designer built a no-code, in-app flexible dashboard with a range of content—from core product features and education resources to marketing initiatives.

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Build Loyalty, Not Just Features

Engage users with dynamic content and turn interactions into lasting connections.

Candu allows me to easily create UI templates in line with our brand and design styles and empower colleagues to update our admin dashboard with new content every month. Our in-app dashboard 'editions' are now a core part of our product.

ALEJANDRO, LEAD UX/UI DESIGNER AT THOUGHT INDUSTRIES

Ready, set, gamify

Reward your users for completing onboarding, adopting key features, or engaging with your content.

INCREASE IN ON-
PAGE ENGAGEMENT
+101%

Thought Industries increased on-page engagement by delivering fresh, dynamic content that inspires users upon each return.

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Built with Candu

What our customers have created

Caglar Ekim
Make
Guillaume Aubert
Gorgias
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Drive on-page engagement

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Candu Outcomes

What our customers have achieved

+ 77%

Antill reduced onboarding time by more than 77% by adding a self-service customer dashboard with Candu.

2x

People Data Labs doubled conversion rates via a persona-based dashboard built with Candu. 

+ 101%

Thought Industries increased in daily active users to its Knowledge Center by promoting TI Academy on a Candu-built dashboard.

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What Is User Engagement?

User engagement is the heartbeat of any successful product—it’s the ongoing connection between your users and your platform that keeps them coming back for more. True engagement isn’t just about logging in frequently; it’s about users finding real value in your product, whether they’re completing tasks, exploring features, or discovering new ways to solve their challenges. It’s the sign of a product that has seamlessly woven itself into their routine. Discover 4 practical techniques to turn users into power users > 

Done right, user engagement turns curiosity into commitment. By using personalized content, interactive prompts, and well-timed nudges, businesses can create experiences that feel intuitive and rewarding. It’s not just about keeping users active—it’s about helping them succeed, building trust, and turning satisfied users into loyal advocates who champion your product. Strong engagement drives retention, fuels growth, and sets the stage for long-term success.

The User Engagement Strategy

Personalization at Scale

Create tailored experiences that drive 101% more engagement. From role-specific dashboards to targeted feature announcements, Candu helps you deliver the right content to the right users. Read about the 4 most effective personalization methods.

Frictionless Communication

Effective engagement relies on proactive communication. Use Candu’s in-app banners, hotspots, and modals to deliver timely updates, promote feature adoption, and keep users informed without disrupting their workflow.

Continuous Iteration

User engagement isn’t static—it evolves with your users’ needs. Built-in analytics give you the tools to understand what’s working and what isn’t, allowing you to iterate continuously and refine your strategy.

How to Measure User Engagement

  1. Active Users: Track how many users are actively interacting with your platform daily, weekly, and monthly.
  2. Feature Adoption Rates: Measure how effectively users engage with key features.
  3. Time-to-Value: Evaluate how quickly users achieve their first success within your platform.
  4. Engagement Metrics: Analyze click-through rates on CTAs, completion rates for onboarding flows, and usage patterns across features.
  5. Retention Metrics: Monitor user retention rates to understand how engagement drives long-term success.

How Leading Teams Drive User Engagement

  1. Personalized User Journeys: Tailor content to each user’s needs for a seamless experience.
  2. Action-Oriented Nudges: Guide users to achieve their goals with well-timed CTAs and guides.
  3. Flexible Templates: Customize layouts and designs to fit your brand effortlessly.
  4. Seamless Integration: No-code tools that integrate easily with your existing workflows.
  5. Analytics-Powered Decisions: Make informed updates to improve engagement and retention.

Why is user engagement important?

User engagement is essential for the success of any product. It ensures users not only find value in your platform but also build habits around it. Higher engagement leads to better retention, increased loyalty, and ultimately, higher revenue. Engaged users are more likely to recommend your product to others, helping you expand your reach organically.

How does user engagement affect retention?

When users are actively engaged, they’re far less likely to churn. Engagement helps reinforce the value of your product in their daily lives, making them more committed to sticking around. It also builds trust and fosters deeper loyalty, which translates into long-term retention and stronger customer relationships.

What tools does Candu offer to improve engagement?

Candu provides a suite of no-code tools, including interactive banners, onboarding checklists, and hotspots. These tools make it easy to create personalized, in-app experiences that captivate users. Additionally, Candu’s analytics allow you to track user behavior, refine your strategy, and continuously improve engagement outcomes.

How can I improve user engagement on my SaaS platform?

Start by delivering a seamless and personalized experience. Use tools like interactive onboarding, contextual nudges, and engaging content to guide users toward success. For example, using Candu’s onboarding checklists can help users achieve quick wins, keeping them motivated and active.

What are some examples of great user engagement?

Top companies like Slack, Notion, and Trello excel in user engagement by focusing on intuitive design, proactive prompts, and feature-driven onboarding. These brands prioritize helping users find immediate value, making their platforms indispensable in daily workflows. See how Trello engages new users.

How does Candu integrate with my existing tools?

Candu’s no-code editor allows for effortless integration with your current tech stack. Whether you’re using a CRM, CDP, or analytics tools, Candu enhances your workflows to drive better engagement without additional development resources.

How can analytics improve user engagement?

Analytics give you visibility into how users interact with your product. With Candu’s built-in analytics, you can identify which engagement strategies work best, pinpoint drop-off points, and optimize your approach. Data-driven insights empower you to create more meaningful and effective user experiences.

How does Candu specifically drive user engagement?

Candu allows you to craft tailored in-app experiences that feel personal and intuitive. Whether through hotspots that guide users to key features or dynamic content that adapts to user behavior, Candu empowers you to engage users where it matters most—directly in your product.

Turn your ideas into UX today

Get a custom walkthrough of Candu

Request free trial